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Make it magical

From the very first moment that the site was launched, the idea was to create a new standard in terms of online experience.

This is what happened at every moment of progress on the way, and in every aspect of the brand: selecting the items, assimilating new technologies, building the video field to display the clothes in motion-packed videos, creating an unprecedented array of customer service that does not give up until you smile - Which turns it all together.

The content creates another exciting social networking layer, sharing the unique community around BOX - a community built of all those for whom fashion is a focus of interest and excitement.